![]() In short, it has two Apple Silicon chipsets (including the new M2 chip), dozens of cameras and sensors, an iris recognition system that scans your eye for biometrics, directional audio units in the strap, two postage-stamp-sized 4K screens on the inside for immersive viewing, and a curved OLED display with a lenticular layer that lets other people see your eyes while you’re wearing the headset. The Vision Pro is an MR headset that brings an entirely new category to Apple’s product offering. Sixteen years later, Cook’s repetition of those words hinted at a new innovation that promises to shake up the industry once again. The Vision Pro’s technical genius deserves an entire article on its own, but for now let’s just focus on exactly how magical this new product is, and what it means for Apple as a hardware company.Īs the curtains drew to a close on WWDC, you could see a twinkle in Tim Cook’s eyes as he uttered the same words that Steve Jobs had famously spoken when he unveiled the iPhone – a product that revolutionized the tech industry. The tragedy is that it also simultaneously kills all of Apple’s other businesses. The brilliance of this is that it singlehandedly has the potential to redefine and reinvigorate the metaverse. Right at the end of their WWDC keynote, Apple announced the Vision Pro, an entirely new revolutionary product category helmed by a Mixed Reality headset that champions what they call “spatial computing” – an upgrade from the personal computing abilities of the laptop and smartphone. In October 2021 he pivoted to the metaverse, only to pivot to AI in November 2022… and in the brief amount of time he turned his back on the Metaverse, Apple completely stole whatever lead he had in the space by announcing a product so revolutionary, it’s probably going to crush his entire hardware ambitions. I’d really hate to be Mark Zuckerberg right now.
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